I’ve been a bit quiet lately, and there’s a reason for that: I was stuck. I spent the last few days testing dozens of visual directions without much success. But after a long grind, I’ve finally found a world that feels right, and that truly speaks to my target audience.
The last two days weren't productive, at least not in the way you’d think. I spent them with family and friends. We aren’t machines. Sometimes you have to stop to actually move forward. To be honest, I produced nothing. Absolutely nothing. But I've given it quite a bit of thought, and things are starting to become clearer regarding what comes next.
I’m not going to lie: today was more difficult.Between building in public on X, LinkedIn, and this blog, I’ve realized my organization skills are... let's just say really bad.
People think pivoting means starting from zero. It’s not. It’s about taking the weapons you’ve built and choosing a more important battle. For the past few months, Aymeric and I have poured our souls into a tool called Lutains.
I knew this would be the hardest part. After years of consuming nothing but "tech" content, soaking up a "Wellness" vibe is... complicated. I spent 3 full hours today scrolling through Awwwards and Pinterest. But my brain kept drifting back to our current brand identity. With Aymeric, we spent months building it. It helped us stand out. And honestly? I’m struggling to let it go.
For years, we’ve been breathing SaaS, Indie Hacking and KPIs with Aymeric.Today, we stepped outside. And honestly? It’s as terrifying as it is exciting.
We landed a sale very quickly with our new offer. But honestly? We feel like we're heading straight for a dead end if we stay the course. Aymeric and I have been grinding on "les Lutains" for too long. We got into entrepreneurship for freedom—it’s time to actually give ourselves the means to reach that goal.