[DAY 2]: Breaking up with our brand.

I knew this would be the hardest part.
After years of consuming nothing but "tech" content, soaking up a "Wellness" vibe is... complicated.

I spent 3 full hours today scrolling through Awwwards and Pinterest. But my brain kept drifting back to our current brand identity. With Aymeric, we spent months building it. It helped us stand out. And honestly? I’m struggling to let it go.

Why are we doing this again?

Because the mission matters. Preventative health is vital. In France, the healthcare system is gasping for air—booking a specialist feels like an obstacle course. We know this pivot is the right choice, but creatively, I’m hitting a wall.

I need your help.

If you’re a naturopath, nutritionist, coach, or therapist—or if you know one—your feedback is gold.

We’re hesitating between 3 visual directions:

We already have a favorite, but I’m keeping it a secret for now! 🤐

We’re leaning towards Green as the hero color. It’s the color of hope. And we’re also trying to find a place for one of our "Lutains."

For context: "Lutains" is a mix of "Lutins" (French for mischievous, helpful spirits) and "AI." I know a 3D robot doesn’t perfectly scream "Zen," but we want to stay true to ourselves. Breaking the rules is part of our DNA.

I mean, look at Zoé. Isn't she cute? :)

I’m waiting for your votes on the styles! Tomorrow, I’ll dive into the 3 specific offers we’re building.

See you then ! :)