Doubts, Small Wins, and the Art of Going Against the Grain.

We needed to slow down. Motivation took a hit, and doubts about Lutains started creeping in. We have traction, we have great feedback, but something still felt... missing.

Bref, we’re currently rethinking everything to build a more complete offer with 3-tier pricing instead of one.

I’ll share the details next week. 😉

But even during this "slow" period, things moved forward.

It was likely due to the momentum from everything we had put in place beforehand, and the results are surprisingly positive.

1. 2 successful launches

- NickLaunches

We might not be on Product Hunt yet, but we hit #1 on NickLaunches!

Everyone talks about the big platforms, but NickLaunches is clearly a hidden gem. The creator is responsive, friendly and it actually brought us real traffic.

100 upvotes and 20 visits on our website.

- Buildhop

Buildhop is a platform unlike any other, and I loved the data they display. It’s great to see that our page shows one of the highest viewing times and completion rates of the week.

We believe it’s the design and the human touch. While everyone is rushing to automate everything with AI, we are doing the opposite.

And as Warren Buffett said:

Be fearful when others are greedy, and greedy when others are fearful.

Going against the grain feels right. We'll see it ends up paying off.

- The First Affiliate (and a cool GIF)

We launched our affiliate program with Refindie. No sales yet, but we have our first partner! Pauline sent us an incredibly cool welcome email with a GIF that made the whole experience actually fun. It’s those small details that matter.

An email that puts a smile on your face :)

3. The Nutrition Project is (soon) Alive

I joined Ulysse Lubin’s Supranormal community to stop procrastinating on the Nutritionist Landing Page project.

My goal was to finish the Framer integration... and it’s done!
A few details (copy/design) still need to be finalized, but the bulk of the work is done.

Hero section of a landing page for a nutritionist or naturopath

Moving from Figma to Framer with the plugin was seamless because I spent time cleaning up my Figma files first (pro tip: if your layers are a mess, the plugin will hate you). The project is finally taking shape, and it makes me happy ! :)

What’s next?

Writing this down made me realize that despite the doubts, we’ve achieved a lot this week.

We have also begun revamping our blog dedicated to Lutains, with the goal of increasing our SEO-driven traffic.

August will be for preparation.
September will be for execution.

We have big plans with Aymeric, and it's time to accelerate.

Voilà, see you next week for the new offer reveal ! :)

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