Our SaaS was just a useless 'AI wrapper' (and it took us 2 years to admit it).

At the time, Aymeric and I were both developers. On my end, I had drifted towards design, and we figured it was the perfect moment to start a joint project.

Like many others, we dove in for the freedom. On paper, it didn't look too complicated: we code, we launch, and we wait for the Stripe notifications to roll in. We were already picturing our future lives, sipping mojitos on the beach.

That was the plan. 👇

Except reality didn’t serve us mojitos. Instead, it served us a huge slap of humility.

A look back at our first (not exactly successful) launches.

June 28, 2025. The 1st big launch.

It’s 8 AM. Eyes burning (we finished configuring the coupons at midnight the night before), I click "Publish" on LinkedIn and X. It’s the big leap.

I spend the next 60 minutes refreshing Google Analytics and Stripe.
F5. F5. F5. But nothing happens. The void.

The stress starts to mount when suddenly... Ding! A Stripe notification.

A "real" human just pulled out their credit card for our code. **OUR FIRST SALE IS HERE! **

The adrenaline spikes. Aymeric and I look at each other: "This is it, it’s starting." We were buzzing. It was proof that we weren't crazy for quitting our full-time jobs.

Except... that was the only one. After that "Ding"? Absolute silence.

We told ourselves: "Okay, no big deal, the product just isn't mature enough." So, heads down, we went back to coding.

September 8th. Launch #2

For this second round, we weren't messing around.

Launch on Uneed, a week of scheduled posts, a list of prospects to contact.

And on D-Day, it started strong: we quickly climbed to #1 on Uneed. Traffic flowed in. The first signups landed. The numbers on Google Analytics weren't bad. We thought: "This is it. This time is the one."

We checked Stripe. Nothing. We checked again an hour later. Still nothing.

By the time evening came, the results for the week were mixed, to say the least:

• 73 visits
• 10 signups
• 0 sales. (Ouch)

That hit hard. That’s the moment you wonder if you’re just wasting your time. On top of that, my posts (half-written by AI to save time) rang false. I wasn’t even convincing myself anymore.

Motivation hit zero. We stopped everything.

The Reality Check.

It took some brutal introspection to admit what we refused to see.

First off, Alex Hormozi keeps saying you need to spend 4 hours a day selling at the beginning. Us? We weren't even close.

But that wasn’t the worst part.

The worst part was the product itself.

With a bit of clarity, we realized our tool was just a dumb "wrapper" around AI. While visually nice (as we were often told), it didn’t have as much value as we thought.

So, we tore everything down for V3.

And when I say everything, I mean everything. (We even swapped the French cold for the Canary Islands sun ☀️).

But the biggest change wasn’t the location. We mostly changed our vision. We didn’t want a "superficial landing page analyzer" anymore; we wanted to build a conversion war machine. So, we applied a radically different approach:

• No more chat. We replaced it with a precise protocol. The tool now forces you to define your offer and your differentiating factor before generating anything. (In just 6 questions).
• We now build your ideal client profile based on current Reddit discussions, real-time semantic research... Everything is totally anchored in reality, and that changes everything!
• We also enriched our context with quality articles. April Dunford, Julian Shapiro, Tim Stoddart… They’re all in there! (And by the way, I learned a lot from reading them, so it was a win-win).

But the real revolution, the game changer, nay, the cherry on top! Is mostly this: We now offer a total rewrite of your landing page.

We ran our first tests last week... and honestly? The results are just insane. It’s night and day. It’s so obvious that we honestly wonder how we missed it for so long.

What’s next?

We’re planning a new launch in January 2026. We’re a bit stressed, but it’s the good kind of stress.

Beta tests are coming up very soon, and we can't wait to get our first feedback. We’re crossing our fingers that everything goes well, but there’s no reason it shouldn't.

And to finish this post, I’ll leave you with a sneak peek of our tool. Martin, our ideal client, is visibly satisfied with the new version of our landing page, and that feels good. (Visual made without tricks, it’s really the feedback from our persona).

Catch you next week for the rest! 👋

PS : If you want to know more about Lutains : https://lutains.com