Day 0 - Starting over (almost)

We landed a sale very quickly with our new offer.
But honestly? We feel like we're heading straight for a dead end if we stay the course.

Aymeric and I have been grinding on "les Lutains" for too long. We got into entrepreneurship for freedom—it’s time to actually give ourselves the means to reach that goal.

The Trigger

We decided to go all-in on marketing. But browsing Reddit, we realized everyone is doing exactly what we’re doing (or we’re doing what everyone else is): landing page feedback.

It’s a Red Ocean. Bright red.

Sure, we have an edge with our hybrid approach: defining pain points using Reddit data + human feedback. The feedback is positive, but it’s just not scalable.

The Real Issue

Our target audience: Indie Hackers.

People just like us. But here’s the catch: they hate opening their wallets and they’re experts at DIY-ing everything with AI. It was a hard truth to swallow, but we can't build a life of freedom on a business that’s playing on 'Hard Mode.'

So, we're keeping the current service alive for now, but our main focus is shifting.

The New Idea: A pivot into the real world

We’re moving away from the 'meta' world of building tools for builders.

Instead, we’re going for something much more grounded.

It’s still a bit blurry, but the goal is clear: a concrete business in the well-being sector, anchored in the real world. Something that speaks to us on a more human level.

The Plan

We’re giving ourselves 15-20 days to rebuild everything:

• A clearly defined target
• A ready-to-go offer
• A new identity
• A new website (on Framer, my first time)
• A lead magnet

I’ll post a short update here every night to document it all.
Motivation, doubts, wins... The goal is to not give myself time to overthink this time. (Lessons learned).

If you want to see us crash or succeed, now’s the time to join the newsletter.

I promise some spontaneous "build in public," just the way we like it.

See you tomorrow. :)