We hit #1 on Uneed. Here’s what it actually brought us.

We’ve been working on the V3 of Les Lutains for months, and we prepared for this launch like never before!

Our MVP is solid, we're convinced of it.

Now we just had to prove it to the whole world. (No big deal).

7 days before launch

I decided to abandon my LinkedIn posts with 5,000+ followers to go all-in on X where I had... Only 600 followers.

A choice that might seem impulsive, but not really.

My LinkedIn community was full of french-speaking solopreneurs. But our new target audience is Indie Hackers. International ones.

So we had to go only where they are, at least temporarily.

For a week, I gave it my all (at my scale):

• 15 posts on X
• 289 replies

Meanwhile, Aymeric was fixing the final details on the app, setting up better error tracking so we’d be truly ready.

Launch Day

The day starts. And then...

Lutains grabs the #1 spot. And stays there, all day long!

During our previous launch, we got overtaken at the very last minute and finished 3rd. We hate losing. This time, the victory had to be ours, no other option.

Another great surprise of the day?

The monumental support on X. It feels incredibly good to feel supported... even if my over-enthusiasm in replying to everyone ended up... in a ban. (Oops 😅)

Time to look at the numbers

We figure that’s what interests you the most, so here are the numbers:

In only one day :
→ 119 votes
→ 68 unique site visitors
→ 22 different countries reached !
→ 6 signup

But…

0 sales.

We didn't have high financial expectations for this launch.

AI products are notoriously hard to sell, you have to successfully show the added value of your tool so the user doesn't just think, "I can do this myself."

**Uneed did its job: **
We won the spot and gained massive visibility.
Now, it’s up to us to turn that interest into revenue. The real work starts here.

(The day would have been absolutely perfect if we had heard the Stripe "ding", but that will be for next time. 🤞)

In the evening, we calmly debriefed

The satisfaction of hitting 1st place did us good. It’s still a strong signal.

And weirdly, it allowed us to step back. (Something we haven't been able to do for a long time).

It’s like we gained months of clarity in just a few hours.

Overall, here are the lessons we learned:

• People tell us our design is beautiful. It's flattering. But "beautiful" doesn't sell. We drastically lack social proof to build trust.
• Our personas are the core of our product. But out of fear of overwhelming the user with text, we oversimplified. The result? The user feels like there's nothing under the hood.
• We present ourselves almost as a "builder", when we are actually here to improve existing pages.
• Not enough organic visibility. (Proof in pictures: once the launch was over, it was just the void)

Day +6

A little post-launch slump decided to show up.

My brain sort of refused to cooperate, and doubt crept in. I guess it's normal, that it's part of the process.

But the energy is slowly starting to come back, and Aymeric and I made a decision:

We are giving ourselves 3 months to prove that Les Lutains is viable.

So here is the plan for April:

• Gain credibility (by documenting the improvement of 2 landing pages + the total creation of one page + displaying the reviews left on Uneed on our landing page).
• Highlight our data to prove we aren't just a simple "AI wrapper". We have real data, we need to show it off.
• Focus heavily on SEO + Reddit, just to start becoming visible.
• Show our tool on our landing page. Currently, besides the intro video, you never see our tool in action. "Show, don't tell," as they say.

So that's our recap!

I'll see you in 2 weeks to show you what we've put in place. (With good news, I hope!)

In the meantime, we're already applying "Show don't tell."

I'll leave you with a sneak peek of our new personas feature, soon pushed to prod! 👇

**Oh waaaait, last-minute update! **

Today, we officially won the #1 product of the week badge on Uneed! 🎉
We got featured in their newsletter.

The result:
A brand new traffic spike and 2 more signups already !
A great way to start the week off right. :)