[DAY 1]: Escaping the tech bubble.

For years, we’ve been breathing SaaS, Indie Hacking and KPIs with Aymeric.
Today, we stepped outside. And honestly? It’s as terrifying as it is exciting.

I spent the day diving into a new world for us : Preventative Health.

I discovered jobs I didn't even know existed: Neuro-nutritionists, Circadian Health experts, Whole Food consultants.

And we’ve settled on three specific profiles for the time being :

I have to admit, I really enjoy revisiting the early stages of a project!

But the culture shock is real.

Unlike the tech world, these people aren't looking to use AI to move fast for everything.

They genuinely want to make the world better. It’s almost utopian, and it’s incredibly infectious.

But looking at their online presence, I saw the same patterns over and over:

• No website.
• Generic copy that fails to show how unique they are.
• Social media ghost towns (abandoned after few months).

It’s the classic expert trap : they are amazing at what they do, but they're invisible online.

The good news is that we know how to make them visible :)

Something clicked.

We’ve identified 3 potential offers to help them. We’re going to refine them before sharing more, but the vision is getting clearer.

And because we can't help ourselves... an app idea started brewing.

(Once a builder, always a builder, right?)

What’s next?

Tomorrow, we tackle the brand identity.

Will our cartoon world still work? I’m not so sure, even though, to be honest, I’d like to keep it for a while longer.

But let’s take things one day at a time, that’s a topic for tomorrow! :)

PS: If you are in the preventative health space, I’d love to chat. No pitch, just learning. My DMs are open!