[Day 7-8-9]: Clarity is finally here.

I’ve been a bit quiet lately, and there’s a reason for that: I was stuck.

I spent the last few days testing dozens of visual directions without much success. But after a long grind, I’ve finally found a world that feels right, and that truly speaks to my target audience.

The vibe: Colorful, but raw.

We’re going for a palette that has texture. It creates a soft yet "unprocessed" feel that fits the nutrition theme perfectly.

I won’t keep you waiting any longer. Here is a sneak peek of the identity taking shape:

Breaking the "Pharma" codes

I wanted to move away from cold, sterile colors and "plastic" images. Instead, we’re using a mix of Green and Cream to evoke serenity.

The added grain gives it a human touch, complemented by handwritten typography to keep it authentic.

The goal is to create a reassuring atmosphere that appeals to everyone, men and women alike. Even though the wellness space is often female-dominated, I didn't want to close any doors.

What’s next?

This isn’t the final brand book yet, things might still shift a bit, but we’re getting very close to the finish line.

Today, I’m officially turning my wireframe into a high-fidelity landing page using this new identity. If all goes well, I’ll be able to show you the final design by the end of the week.

And then, we can move on to integration in Framer :)