[DAY 5-6]: Zero production, but one massive breakthrough.

The last two days weren't productive, at least not in the way you’d think. I spent them with family and friends.

We aren’t machines. Sometimes you have to stop to actually move forward.

To be honest, I produced nothing. Absolutely nothing.

But I've given it quite a bit of thought, and things are starting to become clearer regarding what comes next.

You’ve made your choice regarding the design.

I looked at your feedback on the moodboards, and it wasn't what I expected.

Almost everyone voted for the first option.

But some comments pointed out a crucial detail: "It all depends on who you're targeting."

They were right.

I was struggling to choose between nutritionists, sports coaches, and psychologists. I liked them all, but I realized I hadn't narrowed it down enough. I was still too broad.

The Decision: We are focusing on Food.

By narrowing our niche strictly to the Food & Nutrition sector, everything suddenly became easier.

Focusing on food simplifies every design choice.

Here is what’s brewing for the new identity:

• Deep Greens.
• High Contrast.
• A custom pattern (if I can pull it off!).
• Handwritten typography to make it feel human and authentic.

Fighting my old demons (again)

I’m starting the tests today. I really hope it’s conclusive because we don’t have three weeks to finish this. The goal is still to avoid overthinking, but I’ll admit:

I’ve already felt myself falling back into my old habits of over-analyzing everything.

I also spent some time clearing my inbox. I hate starting the week feeling underwater.

The foundation is finally narrow enough to be solid. Today is going to be a massive Figma day.

Let’s goooo !