We stopped coding and begin marketing to make a living from our SaaS.💪

Since our launch the March 30th, we’ve made some tough choices on the product side.

And we above all are officially stopping the code. (it was time!)

We are convinced our tool is genuinely good, but if we don't go all-in on marketing right now, this whole thing will just end up being a massive, energy-draining hobby.

The goal is now to make a living out of this project by the end of the year. To do that, the comfortable building phase has to end. The real game begins today, and we are super excited !

Summary of what has changed on the product

Before freezing the codebase, we made one last, but incredibly necessary update: we killed our wireframe builder.

We were so proud of it.

But if we’re being honest, it required way too much code for a result that still felt limiting for the user. So we took a step back, looked at where the market is actually heading, and decided to let tools like Claude or Open Code handle the complexity.

So we just replaced it with a Model Context Protocol (MCP) integration.

To be honest, it completely changes the game.

For the user, it means:

• No more annoying back-and-forth copy-pasting.
• Real-time updates directly on your page.
• You never have to leave your usual dev environment.

It's awesome. But now, like I said higer :

NO MORE CODE .

The serious stuff.

For the next 2 weeks, we are dedicating with my co-founder Aymeric 100% of our focus to 5 core marketing pillars:

👉 1. X
The goal is to accelerate our presence while staying realistic and consistent.

Target:

• Minimum 2 posts/day and 40 replies/day.

👉 2. Reddit
Until now, we’ve only used Reddit for its API to power our product.

Now, it's time to actually engage with the communities (specifically r/SaaS, r/Entrepreneur, andr/SideProject). The goal is to learn the culture, bring value, and build karma.

Target:

• Minimum 2 value-adding comments/day.

👉 3. SEO
We know SEO is a long-term game, but like they say, the best time to plant a tree was yesterday. Our strategy will focus on actionable case studies (Hero Section Rewrites) and create a semantic cocoon .

As for keywords, that’s still to be defined.

Target:

• Minimum 3 articles/week.

👉 4. The RankInPublic Launch
We are launching today on RankInPublic, a unique launch platform that features daily 1v1 duels for a week. The further you go, the more visibility you earn.

We are counting on you !

👉 5. Directories
We are putting together a master list to which we can submit our product.

Target:

• Minimum 2/day.

That’s the game plan. I’ll be back in 14 days to share the raw numbers with you all.

To take stock of the situation :

In the meantime...

If you are tired of writing generic copy because you have to guess your customers' pain points, you need to see what we've built.

ChatGPT spits out predictable patterns. Lutains extracts real intelligence from Reddit to create an embodied AI persona of your ideal customer, complete with their true anxieties, drives, and exact vocabulary.

Connect it to Claude Code (via MCP), ask it to "write my section section," and it will answer with the raw, authentic voice of your real buyers. Plus, you’ll be able to speak directly to your target audience to see their reactions.

It's like having your target audience sitting right next to you, but in your IDE.

If you want to meet your ideal customer, you just have to click here : https://lutains.com :)