[DAY 4]: I’m drowning.

I’m not going to lie: today was more difficult.

Between building in public on X, LinkedIn, and this blog, I’ve realized my organization skills are... let's just say really bad.

To have something to tell, you have to actually do things. My head is spinning with a thousand ideas, and the "to-do list" is winning.

But I’m not here to complain. I’m here to show you the grind behind the pivot.

So here is the actual progress.

The scary list

I’ve started listing the naturopaths and nutritionists I want to talk to.

Full disclosure: Cold messaging has never been my strength. Whether in my professional or personal life, hitting "send" on that first message always feels like a leap of faith.

But I can't build this in a vacuum. I need to know their reality. So, the spreadsheet is ready. Next week, I start reaching out. (Yeah, we'll take it easy, though.)

Landing page in progress.

The wireframe is taking shape. It’s still very raw, but the foundation is solid.

We’re using the PAS framework (Problem - Agitation - Solution).

Why?

For starters, it's one of the methods Aymeric and I prefer.

And in the wellness space, you don't need a sales pitch. You need to show the patient that you understand their pain better than anyone else, and then offer the bridge to their solution.

The Design Obsession

I can't stop thinking about the new visual identity to be honest. Design isn't just decorating for me, it’s about creating an atmosphere where a health professional feels at home and a patient feels safe.

Getting this right is my top priority for the next few days.

Day 4 was slow, messy, and a bit overwhelming.

But we’re still moving.

See you the day after tomorrow!

On second thought, I think I'll take a break over the weekend so I can take some time to settle down and have interesting things to share! :)